Powder Sky was approached by Corinna Sidhu, a professional recruiter who is a retail and consumer specialist with 12 years experience.
The task was the creation of a new identity for a new business, as well as a website. When creating the new identity, the starting point was to work with words that people associate Corinna with: Innovative, relentless, tenacious and honest. This helped to shape the identity and was a heavy influence with our design choices across the board.
We created moods boards, sketched, refined, presented and coded & we are super proud to share this case study with you.
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